VineScapes

*

VineScapes *

VineScapes captures the story of your vineyard in a way words alone cannot. Through Bill’s award-winning photography and innovative lenticular art, each vine’s transformation across the seasons is brought to life. It’s not just about beautiful images—it’s about immersing your visitors in the journey of your vines.

By unveiling the passage of time through vivid, layered visuals, VineScapes becomes a powerful storytelling tool for your winery. Patrons witness firsthand the interplay of weather, soil, and care that shapes each vintage. This visual narrative draws them closer to the heart of your vineyard, forging a deeper understanding of your wine’s character and heritage. With VineScapes, you’re not just selling wine—you’re sharing the evolving story of nature, passion, and artistry that turns visitors into lasting patrons who truly appreciate the soul of your vineyard.

The Process

Capturing the vineyard’s transformation over the course of a year is as much an art form as the lenticular printing itself. First, we select a single vantage point—often a scenic overlook or a cherished spot that reveals the most dramatic views of the vines. From there, we carefully plan four different photo sessions, one for each season. But the truth is, it’s never just a single day in each season. We wait patiently for the right moment when the light is most enchanting, the vines tell their own quiet story, and the atmosphere reflects the true character of that time of year. Sometimes that means arriving at dawn to catch the first rays of golden light, or waiting for a late-afternoon glow when the vines seem to shimmer in the sun. Each time, we’re capturing not just how the vineyard looks, but also how it feels.

When all four images are finally captured—winter, spring, summer, and fall—they’re brought into the studio and skillfully combined to form the artwork. The images are interlaced in a specific pattern, creating a single analog print that contains all four seasons within its layers. Then, an acrylic lenticular lens is placed on top. This lens interacts with the interlaced print, ensuring that as you walk past, each season snaps into view at just the right angle. The result is a sort of visual magic trick—watching the vines progress from frosty dormancy to blossoming buds, lush green leaves, and finally vibrant autumn hues.

By capturing the vineyard through careful observation and waiting for nature’s moments of perfection, we tell a deeper story than simply “four photos stitched together.” It’s an immersive journey that honors the spirit and hard work behind every vintage. The unique perspective and patient approach preserve the vineyard’s changing beauty in one captivating piece, reflecting not only the passage of time but also the heart and soul of the land itself.

Disclaimer: This video is intended to illustrate the visual transition of the Lenticular Art only. It does not accurately reflect the final color, clarity, or overall quality of the finished piece.

Our Offerings

Experience the Year-Round Magic of Your Vineyard

Imagine standing on the very spot where your vineyard breathes through the seasons: buds bursting into bloom, rows of lush green vines basking under the summer sun, the vibrant tapestry of harvest hues, and finally the tranquil hush of winter. Our Lenticular Art Creations bring that cycle to life in a single, mesmerizing piece. Each step you take, each shift of light, reveals the vineyard’s seasonal transformation—almost as if you’re walking through time.

Four Seasons & Duets

Our signature Four Seasons experience captures the full story of your vines, weaving four distinct moments into one visual dance. For a more focused narrative, our Duets highlight two pivotal seasons—perhaps the lush green awakening of spring and the warm, golden days of harvest. It’s an elegant way to showcase your vineyard’s essence without losing any of the magic.

Extended Image Creation

Go beyond the vineyard rows to share more of your story. Our extended image creation services include everything from close-up vineyard details to breathtaking drone footage. Let us capture the artistry of your winemaking journey—from harvest through pressing to bottling—so that each stage of your craft shines through in stunning detail. Whether displayed in your tasting room or as part of your promotional materials, these images help your audience experience the heart and soul behind every bottle.

Beyond the Print

After we’ve spent a year documenting your vineyard through its seasonal cycle, we can transform your imagery into a range of keepsakes for your clientele:

  • Note Cards and Calendars to celebrate and share the beauty of each season.

  • Bespoke Books that tell the full story of your vineyard in print, perfect as a memorable gift or premium display piece.

  • Fine Art Prints that capture the essence of your craft, suitable for home décor or gallery exhibitions.

Licensing arrangements for marketing can also be made available, allowing you to use this imagery across all your promotional platforms.

Every piece we create is a testament to the care, tradition, and natural wonder that define your vineyard. Through our lenticular prints and supporting services, your guests will feel the pulse of each season, taste the anticipation of harvest, and witness the quiet drama that guides every drop of wine. Rediscover the extraordinary story of your vineyard—one season, and one image, at a time.

Investment & Exclusivity
Elevate your estate’s narrative with our bespoke lenticular experience, beginning around $5,000 per season. This is far more than a simple purchase—it’s an investment in a timeless masterpiece that captures the soul of your vineyard, reflecting the caliber and distinction your winery deserves. Contact us today to embark on this exclusive journey and discover how lenticular art can transform your vineyard’s story.

What is Lenticular Art?

ANIMATE YOUR AUDIENCE: The Magic of Lenticular Art

Lenticular art is all about bringing images to life through motion. By strategically layering and printing visuals beneath a specialized “lens,” you can showcase multiple frames in a single piece. As viewers move past the artwork, each frame appears in succession, creating an engaging flip or 3D effect. Below is an overview of the key elements that make lenticular prints so captivating and durable.

Selecting the Right Materials

Making a great lenticular print starts with choosing the right materials. While modern technology and ever-evolving materials handle much of the heavy lifting, understanding each option helps you create a piece that best meets your vision.

Material Types

  • PETG: A form of polyester commonly used for lenticular lenses in the U.S. and Europe. PETG is both durable and long-lasting, making it a go-to for fine art and commercial projects alike.

  • Acrylic (PMMA): Widely recognized for its clarity, acrylic is a popular choice for higher-gauge lenses and outdoor installations. It’s tough, weather-resistant, and delivers vibrant results.

  • Polystyrene (PS): Known for its clarity, polystyrene is often used for 3D lenses. While it can produce crisp, vivid images, it requires careful handling because it’s less resistant to impact.

LPI (Lenticules Per Inch)

Often referred to as the “resolution” of lenticular art, LPI measures how many lenticules (the little ridges on the lens) fit into one inch. This number helps determine the optimal viewing distance and the type of effect—motion or 3D—best suited to your artwork.

  • Coarse Lenses (15–40 LPI): Ideal for large-format prints and longer viewing distances. They minimize “ghosting” between frames and maintain clarity even when viewed from afar.

  • Fine Lenses (higher LPI): Perfect for art that requires more detail. At several feet away, the ridges virtually disappear, offering a smooth, polished finish. The choice between coarse and fine ultimately depends on how the artwork is set up and the artist’s or designer’s creative goals.

Thickness

For large-format lenticular pieces, thickness typically ranges from 0.033" to 0.15". This is closely tied to both the LPI and whether the lens is designed for 3D or motion effects:

  • 3D Lenses: Usually thicker to accentuate depth.

  • Motion Lenses: Often thinner, focusing on smooth transitions between frames.

  • Display Support: Most large-format prints benefit from a supportive backing to avoid any sagging over time.

Viewing Angle

Every lenticular lens is engineered with a specific viewing angle, usually between 25° and 54°. Here’s how that affects your piece:

  • Narrow Angles (around 25°): Provide a quicker “flip” effect and often pair well with 3D designs.

  • Wider Angles (around 45°–54°): Create smoother, more gradual transitions, ideal for motion effects.

  • Image Repetition: A narrower angle means fewer repeats of the same sequence; a wider angle means the images repeat more frequently as the viewer moves.

Viewing Distance

Lenticular prints look best within certain viewing ranges. Generally, finer lenses work at closer distances (1–10 feet), while coarser lenses are great for bigger spaces (5–30 feet). Beyond 30 feet, the effect can diminish unless you’re working with specific design considerations to maintain impact at a distance.

By blending the right materials, lens properties, and printing techniques, lenticular art harnesses both art and science to captivate viewers. The result? A piece that not only “animates” your audience but also stands the test of time.