“Celebrate Your Legacy Through ARTO”

ARTO – Where Passion Becomes Legacy. Where Legacy Becomes Art.

ARTO transforms the world’s most significant automotive collections into heirloom works of art—where vision, craftsmanship, and heritage converge through exceptional photography and refined design.

Founded by internationally awarded photographer Bill Pack and renowned brand designer Lionel Ferreira, ARTO represents a rare collaboration between two masters of their disciplines. Together, they create bespoke, limited-edition volumes for collectors, museums, and brands who understand that true legacy demands artistry.

Bill Pack, founder of V12 Enterprises, is celebrated globally for elevating automotive photography into emotive fine art. Over a career spanning three decades, his signature Painting with Light technique reveals the sculptural form, intricate detail, and emotional essence of each vehicle—transforming them into timeless works of art. His imagery has earned top international accolades, including First Place honors in Fine Art and Minimalism at the reFocus Awards, and has been exhibited at institutions such as the Phoenix Art Museum and featured by Smithsonian Magazine.

Lionel Ferreira, founder and creative director of Ferreira Design Company, is a master of brand storytelling and luxury print design. With over 25 years shaping visual identities for clients such as Coca-Cola, Delta Air Lines, and Hansgrohe’s AXOR, Lionel’s work embodies timeless elegance and museum-grade craftsmanship. A recipient of major design honors—including Communication Arts, Graphis, the Type Directors Club, and the Chicago Athenaeum’s Good Design Award—his meticulous attention to materiality, typography, and tactile finishes elevates every ARTO volume into a collectible work of art.

Each ARTO commission pairs dramatic fine art photography with elegant narrative and handcrafted design—resulting in bespoke, limited-edition volumes that transcend traditional automotive publishing. Through masterful imagery, archival production techniques, and the world’s finest materials, ARTO transforms collections into enduring artifacts—crafted not for today, but for the generations who will cherish the passion they embody.