“Celebrate Your Legacy Through ARTO”
ARTO — Where Passion Becomes Legacy. Where Legacy Becomes Art.
ARTO was created to transform the world's most remarkable automotive collections into heirloom works of art—where passion, craftsmanship, and legacy converge through extraordinary photography and refined design.
Born from the collaboration between internationally awarded photographer Bill Pack and renowned brand designer Lionel Ferreira, ARTO represents a rare union of vision and mastery—an experience crafted for collectors, museums, and brands who understand that true legacy demands artistry.
The Creators Behind ARTO
Bill Pack, founder of V12 Enterprises, is celebrated globally for transforming automotive photography into emotive fine art.
Over a career spanning three decades, his pioneering “Painting with Light” technique reveals the sensual form, intricate detail, and emotional essence of each vehicle, elevating them beyond mere machines into timeless works of art.
His imagery has earned top international accolades—including First Place honors in Fine Art and Minimalism at the reFocus Awards—and his work has been exhibited at prestigious institutions such as the Phoenix Art Museum and featured by Smithsonian Magazine.
Sought after by the world’s foremost museums, private collectors, and brands, Bill brings an unparalleled emotional depth and technical mastery to every ARTO commission.
Lionel Ferreira, founder and creative director of Ferreira Design Company, is a master of brand storytelling and luxury print design.
With over 25 years of experience shaping visual identities for iconic clients such as Coca-Cola, Delta Air Lines, and Hansgrohe’s AXOR, Lionel’s work embodies timeless elegance, sophisticated simplicity, and museum-grade craftsmanship.
A recipient of major design honors—including Communication Arts, Graphis, the Type Directors Club, and the Chicago Athenaeum’s Good Design Award—his meticulous attention to materiality, typography, and tactile finishes elevates every ARTO volume into a collectible work of art.
Together, their collaboration ensures that every ARTO book is not simply a documentation of vehicles—it is a curated experience, a celebration of spirit, beauty, and the enduring legacy of automotive passion.
The ARTO Experience
Each ARTO commission pairs dramatic fine art photography with elegant narrative and handcrafted design—resulting in bespoke, limited-edition volumes that transcend traditional automotive publishing.
Through masterful imagery, archival production techniques, and the world’s finest materials, ARTO transforms collections into timeless artifacts—crafted not for today, but for the generations who will value the passion they embody.
