ARTO Book Commission:

The Art of Legacy, Handcrafted for the Exceptional.

ARTO is a creative collaboration between internationally awarded photographer Bill Pack and master designer Lionel Ferreira—two visionaries dedicated to the belief that extraordinary vehicles deserve more than documentation. They deserve legacy, elevated to an art form.

Together, they created ARTO to offer collectors, museums, and automotive brands the opportunity to transform their stories into bespoke, museum-grade books—crafted by artisans and designed to endure. Every volume is the result of a meticulous creative process that blends emotional storytelling, sculptural photography, and refined design into a timeless, collectible artifact.

Each ARTO commission is a deeply personal expression of legacy—tailored to reflect not only the beauty of the vehicles themselves, but the passion, philosophy, and milestones that shaped them.

ARTO Serves Three Distinct Clientele:

Private Collectors

For those whose collections embody a lifetime of vision, taste, and pursuit, ARTO offers an exclusive opportunity to preserve that legacy in a bespoke volume—individually designed to reflect the unique spirit behind every vehicle.
Each commission is tailored to capture not only the sculptural beauty of the collection, but the personal journey, milestones, and discerning choices that shaped it.

These are not books created for display; they are enduring works of record—crafted to honor achievement and stand as a lasting testament to passion.

Museums & Cultural Institutions

For the world’s foremost automotive museums and cultural institutions, preserving history is both an art and a responsibility.
ARTO offers a bespoke solution: archival-quality volumes that immortalize landmark exhibitions, permanent collections, and the curatorial vision that defines your institutions legacy.

Each edition is meticulously created to document not merely vehicles, but the cultural, historical, and human narratives they represent—ensuring your exhibitions are preserved as enduring artifacts of influence and significance.

Brands, Manufacturers & Heritage Projects

For iconic marques, championship racing teams, and heritage divisions, legacy is built through innovation, triumph, and enduring excellence.
ARTO transforms these histories into bespoke, collectible volumes—capturing the defining achievements, visionary engineering, and transformative moments that shaped your identity.

Each commission pairs masterful photographic artistry with refined narrative and museum-grade craftsmanship—ensuring your brand’s story is preserved not merely for today, but as a permanent testament to its place in automotive history.

A Legacy in Every Detail

Each ARTO commission transforms passion into permanence—creating a bespoke volume that honors the vehicles, the vision, and the legacy they embody.

Ready to Begin?

Schedule your private consultation and begin the journey of turning your car—or your collection—into timeless art.